Providing a livelihood for rural women is an integral part of Mujeres en Cambio. 

In the small village of Agustín González, located in the central Mexican highlands near San Miguel de Allende, the 15 Las Rancheritas women spend what little free time they have hooking rugs. Las Rancheritas is a cooperative that shares in the cost of making and selling their rugs at their store in Agustín González. You will find them working late at night by kitchen tables after children are asleep or perhaps you will see them sitting under a tree in the hillside tending the cows and working on their rugs. Their subject matter is the life around them—the mountains, cactus, cows, horses, burros, flowers, a small house, a church, ducks, rabbits, chickens, roosters or fish. The people of the area are subsistence farmers who grow corn, beans and squash.

The hooked rugs are made from 100% wool which has been donated from rug hookers in the USA. Each art piece is entirely unique as is the skill of rug hooking in Mexico. The rugs come in various sizes although the average is 16″ x 16″ and each rug costs between $55 and $75 USD. The proceeds from selling these art pieces help pay for additional food, children’s schooling, doctor visits and other family needs. Many of the women are the sole supporters of their families.  

These artistic hooked rugs are available at art shows in San Miguel de Allende, in Agustín González and in the USA.  This has been a hugely successful project and has its own web site, Rug Hook Project.

Rancho Tour  Las Rancheritas have created the very popular Rancho Tour which provides an opportunity to visit a rural Mexican community, witness how the rugs are made, and delight in the cuisine of these talented women. Groups of 6 or more can get a fabulous authentic Mexican country lunch for $550 pesos per person. If you would like to visit the village and need transportation and/or an interpreter, please email Charlotte Bell or call her at +1 512-447-2150.